Roomkey.com - new hotel search engine

Roomkey.com is a new online hotel search engine devised by six of the largest hotel companies in the world to provide a simple and transparent hotel booking tool – a service which up to now has been dominated by third-party vendors.

Roomkey.com has been founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels Group (IHG), Marriott International and Wyndham Hotel Group. Roomkey.com aims to provide a simple and straightforward search and booking tool that connects the booker directly to the hotel selected.

Roomkey.com is focusing initially on serving the US traveller, expanding shortly after launch to English-speaking regions outside the US.